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Why i’m building my founder-at-work story with eazysites

Adam Martelletti

Adam Martelletti

Jun 19, 2025

Most solo founders want to build in public.

But they don’t — because they get stuck on the how.

  • Substack feels disconnected from their product

  • Medium gives them reach, but not ownership

  • Blogging inside their startup site feels… off — like putting a therapy session next to a pricing table

I get it.

I didn’t build EazySites just to solve this.

But I built it for the deeper issue behind it:

Creators don’t need more tools. They need focus, structure, and consistency.

That’s what EazySites enforces — and that’s why I’m using it to build something new:

founderatwork.blog — my raw, focused build log as a solo founder in the trenches.


Most Founders Don’t Need Another Tool — They Need a System

When you’re heads down building product, publishing slips.

And when you do finally write something, you’re left wondering:

  • Where do I put this?

  • How does it connect to my brand?

  • Will anyone even see it?

So you delay again.

The founder brand never compounds.

The audience never forms.


EazySites Solves That by Design

It’s not a site builder with infinite choices.

It’s a publishing system with built-in focus.

It gives you:

  • Structure — 6 content lanes, no distractions

  • Cadence — weekly rhythm baked in

  • Clarity — personal site, product site, separated by design

It forces motion.

It eliminates friction.

It keeps you shipping — and seen.


Why I Didn’t Just Add a Blog to My Startup Site

Yes, I built founderatwork.blog with EazySites.

But I didn’t build it on my product’s homepage.

Because your product site is for your customers.

Your founder voice is for your future ones.

Trying to merge them muddies both.

You need space to:

  • Share your process

  • Document your thinking

  • Attract people who trust the builder, not just the product

That’s what this site gives me.


Why I Skipped Substack, Medium, and Notion

Those tools are fine, but they’re not built for momentum.

Here’s what they lack and why I passed:

Substack: Great for email, weak for SEO, structure, and long-term leverage

Medium: You don’t own the audience. You feed theirs.

Notion: Fast to start. Hard to scale. No real system.

I didn’t want “easy.”

I wanted repeatable.


Your Founder Site Is More Than a Blog — It’s a Growth Engine

If you’re a solo founder, here’s the play:

  1. Create a space that reflects you, not just your product

  2. Publish consistently — not when you feel like it

  3. Share what you’re building, learning, breaking, and fixing

  4. Use it to drive trust, traffic, and eventually… users


And here’s the kicker:

When you post in communities — Reddit, Facebook, LinkedIn — and try to help?

The moment you type your product domain, you hesitate.

  • Will I get banned?

  • Is this self-promo?

  • Will anyone even click it?

But when you point to your founder site?

You’re not selling — you’re storytelling.

You’re not pitching — you’re showing.

That changes everything.

That’s why I built EazySites.

And that’s why I’m using it to build this.

Because if I can’t trust my own system to grow my voice, why should anyone else?


Ready to do the same?

→ Build your founder site with EazySites

No fluff. No hacks. Just motion, clarity, and real leverage.

Let’s go.

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