We Laughed at the Idea. Then We Built It Anyway.
When we first joked about building a website builder, we laughed.
“Like the world needs another one of those.”
Squarespace. Wix. Webflow. Framer.
Everywhere you turn, someone’s making it “easy” to build a site.
So why the hell would we walk into that storm?
Because sometimes, the best ideas sound crazy at first.
The Moment It Hit Us
We were in the middle of client work, jumping between tools, patching bugs, designing on one platform, deploying on another.
Every time we opened a site builder, we said the same thing:
“This is powerful—but it’s not made for them.”
“Them” = People who don’t want to build a site. They just want one that works.
Clean. Fast. Done.
We Didn’t Plan This
It started as a joke.
Then a sketch.
Then a late-night prototype.
Until one day, we stopped laughing and said:
“Are we really doing this?”
Everything said don’t.
The market’s crowded.
AI is rewriting everything.
Everyone says websites are dying.
But we felt it in our gut.
There’s a better way.
The Ugly Truth
Websites aren’t dead.
They’re just… noisy.
Overdesigned. Overbuilt.
Stuffed with fluff that doesn’t convert.
In a world where AI spits out 10 pages in 10 seconds, we don’t need more.
We need better.
That’s the gap we’re walking into.
What We’re Doing
We’re building eazysites for people who don’t want to “play designer.”
They want fast, clean, focused sites—built to work.
Here’s how we’re approaching it:
Build loud (in public)
Build lean (no fluff)
Build for 1 (solve for a real user)
What’s Next
This series will document everything:
What we screw up
What users love
What we change mid-flight
How we make product calls that feel risky but real
You’ll see it all. No filters.
If You’re Building Too…
Maybe you’ve got an idea that scares you.
Maybe people say it’s dumb.
Maybe you even laughed at it.
So did we.
But here we are.
Let’s build anyway.