Building Slow in a World Obsessed With Fast
(A Real One for the Builders, Not the Bros)
"AI-powered in 3 days."
"$10K MRR by month two."
"Steal this template, hack this prompt, get rich in your sleep."
Let’s be honest—most of it’s noise.
The internet is flooded with surface-level playbooks, recycled products, and empty growth hacks.
Projects launched in a weekend, held together with bubblegum, slapped with "AI-powered" labels, and abandoned just as fast.
Disposable SaaS.
Build-and-burn mentalities.
Founders chasing quick exits instead of building lasting value.
This piece is about the other path.
1. We Didn't Start With the Vision
When we began building EazySites, we didn’t set out to compete in the CMS market.
We had no grand roadmap or clear thesis. It started as something smaller. Over time, it changed.
We learned. We pivoted. We found our ICP (ideal customer profile), rethought the product, and only then started building toward what it is now.
Looking back, building in public could’ve helped. But truthfully? It would’ve just been a mess of scattered, unrefined updates. Sometimes you need to build clarity first before sharing every step.
2. Competing in Web Builders? Seriously?
A year ago, if you’d told me we’d be entering the web builder space, I would’ve laughed. It’s crowded. Huge incumbents. Tons of money. Mature ecosystems.
But we saw a problem: solo creators, writers, coaches and educators are duct-taping together tools just to run their business. Website on one platform. Email somewhere else. Payments on a third. The experience is fragmented, expensive, and fragile.
So we leaned in. Not because it’s the easiest niche, but because we saw something overlooked: creators need a focused platform that makes monetisation simple and doesn’t force them into a bloated all-in-one or a pile of disconnected tools.
What they don’t need? Another shiny new toy. What they do need? Guard rails. Cadence. Support for consistency and long-term growth.
The loudest hacks won’t drive the next wave of the creator economy—it’ll be driven by realism. That’s the new gold rush. Tools that help people actually show up, do the work, and stay the course. That’s the bet we’re making
3. The Problem With AI Wrappers
We’re in the middle of an AI gold rush. It’s fast. Impressive. But shallow. So many tools today are just thin wrappers over ChatGPT or APIs—temporary, undifferentiated, and easily replaced.
Here’s the reality: if AI can build your product in a weekend, AI can replace it just as fast.
And that’s the risk with many current platforms: they’re built on hype, not substance. We’re not anti-AI. We use it internally. But it’s a tool, not the product.
Longevity comes from thoughtful design, solving real problems, and creating trust. Not just riding the latest buzzword.
4. Small Team, Real Advantage
We’re a lean team. Still pre-profit. But we have something large incumbents don’t:
No bureaucracy
No legacy code
No internal politics
We can act fast. We can change direction without waiting on a 6-month backlog. We ship. We talk to users. We fix.
That speed and flexibility is our edge. It means we can listen closer, iterate faster, and build something people genuinely want, not just something that passes a stakeholder checklist.
Yes, the big players have scale. But not every buyer is their buyer. And sometimes speed, clarity, and purpose beats scale.
5. Building for Sustainability, Not Headlines
We’re a year in, and it’s taken longer than we thought. We’ve questioned the pace. We’ve made mistakes. But we’re still here, and now we’re clearer than ever.
Fast isn’t always better. In fact, building fast often skips the hard parts—defining who it’s for, why it matters, and how it endures.
We’re not here to be the fastest. We’re here to be useful. For the long term. That means slowing down, solving for depth, and resisting shortcuts that come at the cost of stability or integrity.
6. Risk and Reward of Building This Way
Let’s be transparent—this approach isn’t for everyone.
Risks:
Long runway: It might take 18–24 months before a product like this becomes sustainable.
Lack of visibility: Without hype tactics, it takes longer to build momentum.
Missed trends: By not chasing every trend, you can be overlooked in the short term.
Advantages:
Deeper product-market fit: You’re solving a real, validated problem—not just hoping a trend lands.
Trust-building: Customers feel when something is built with intention.
Durability: Your platform won’t collapse because an API changed or a new AI model shipped.
Building slow forces you to focus. And that focus becomes your strength.
For the Builders Who Want to Matter
This is for the founders building systems, not stunts.
If you're taking the long road—if you're focused on creating something unique, useful, and worth trusting—you’re not alone.
It may take longer. It may be harder. But there’s a reason you're not chasing trends.
Keep going.
If this resonates, stick around. No fluff. No spam. Just hard-won lessons from people in the trenches.