FOUNDER AT WORK
Stories from the frontlines of solo SaaS
This isn’t a blog. It’s a build log.
I’m Adam Martelletti — solo founder, no funding, no fallback plan.
Everything you read here is a real-time record of what I’m building, breaking, fixing, and learning.
No filters. No growth hacks. Just truth from the trenches.
Why This Exists
Most startup advice comes from people with venture funding and safety nets.
I’m writing for the rest of us — the 99% building real products from scratch, with our own money and zero room for fluff.
This site is part accountability system, part experiment archive, part therapy session.
If you’re in it for the long game, you’ll feel right at home.
Here are the 6 things I write about — consistently, unapologetically:
These aren’t categories. They’re the core loops of my founder journey. Every post fits one of them, because if it doesn’t serve momentum — it doesn’t belong here.
NO GURUS. NO GHOSTWRITERS
Latest From the Trenches
The real stories, in real time — what I’m shipping, testing, breaking, and learning as I grow this thing from the ground up. No theory. Just reps.
Built with EazySites
I build public. I build fast. And I build using the same tools I’m investing in.